Work History
VersatileDigital Marketing Strategist offering over 16 years of success developing, managing,and improving online approaches. In-depth understanding of brand management,message implementation and customer habits. I am results-focused with adata-driven approach to strengthening online marketing campaigns. Creative andobjective with good project management abilities.
Digital Marketing Strategist - ShearShare Inc.
Responsible for the continuous annual growth of the amount of qualified app downloads received specific to themedia and website creative/messaging implemented by me and my team.
November 2020 – Present
- Led digital transformation during a full company brand and product redesign to create a seamless user experience on site and increase our average ranking position in Search Console by 41%, and our on-site conversion rate improved by270.24% year over year.
- Increased Organic website traffic by 39% year over year
- Improved app download to registration rate by 68% from 2020 to current
Digital Marketing Strategist - Surefire Local/Sequoia Technologies
September 2016 – November 2020
Responsible for the direct management and oversight of 50+ B2C campaigns in the residential and commercial construction industry. Created and implemented SEO Strategy, implementation, and reporting which shows brand awareness as well as conversion growth month over month. Sequoia Technologies was bought out by Surefire Local in September 2017.
- Maintained 90+% of existing MRR during Coronavirus pandemic in the Residential construction industry.
- Continually increased all client websites’ organic, social and referral traffic by 15+ percent on a year over year basis
- Grew my book of business through upsell new products to existing customers and onboarding new clients by 400% from 2018 to 2020
Senior Digital Marketing Strategist - Eminent SEO
March 2012 – November 2015
Responsible for the direct management and oversight of 30+ B2C campaigns and closing new lead sales. They include SEO Strategy, implementation, social media management, and reporting which shows brand awareness as well as conversion growth month over month.
- Managed and implemented the re-design and re-launch of 30 client’s sites over a 2-month project resulting in better user experience, more time on site and lower bounce rates across all clients.
- Continually increased client websites’ organic, social and referral traffic by 10+ percent on a year over year basis through on page optimization, link building, blog management and social campaigns.
- Created and optimized Google My Business pages for every local client when the tool launched in 2014 resulting in more visibility and qualified leads for all clients.
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